About Us


McMillan Consultancy Ltd is an independent public affairs and public relations agency with expertise in building positive and successful campaigns in Scotland.

We specialise in political relations, media relations, event management and community consultation - using our knowledge and insight of the Scottish political landscape to shape a programme of engagement that will benefit your organisation. We can help you form your message, promote your profile and protect your reputation.

Based in the heart of Edinburgh and able to operate throughout Scotland, we pride ourselves on not being the biggest firm while being able to provide Director-level services throughout all of our work.

McMillan Consultancy is a member of the Scottish Council for Development & Industry, Scottish Property Federation, Scottish Renewables and the Scottish Tourism Alliance.

We are also a member of the Association of Scottish Public Affairs (ASPA) and follow their Code of Conduct.

public affairs agency
Sam McMillan

Sam McMillan


Sam McMillan set up the company in 2015 and has over 10 years of parliamentary and public affairs experience – having worked in the Scottish Parliament and for a public affairs agency in Scotland.

He has helped develop and lead public relations and public affairs campaigns for a number of companies and organisations – ranging from small-budget charity campaigns to large multi-million pound developments. The diverse mix of clients and sectors has allowed Sam to work with clients in all of Scotland’s 32 local authorities as well as in the Scottish Parliament and Westminster.

When not working on a project or attending a conference, Sam can be found planning his next music festival, climbing a munro, lamenting his football team or attempting photography.

Neil Freshwater


Neil has 15 years public policy and communication experience in the public, private and third sectors, both in-house and as a consultant.

After working as a parliamentary researcher, he spent three years advising media and public affairs clients, focusing on the property, pharmaceutical and rural sectors as well as representing a number of public bodies. He was also fortunate to work on the London 2012 Olympic bid campaign raising political and media support for the games in Scotland.

He was later appointed policy manager at RICS (Royal Institution of Chartered Surveyors) where he specialised in providing advice to members on public affairs matters around planning reform, rural affairs, energy performance, the private rented sector and land registration. More recently, Neil has worked for membership organisations in the health and higher education sectors both in Scotland and Northern Ireland as well as owning a property business.

He is a graduate of both law and communication and is a Member of the Chartered Institute of Public Relations. Originally from Dundee, he now lives near Kinross where he is leading a campaign to launch a rural community broadband network.

Chris Terry

Digital Consultant

Chris leads on web design, digital marketing and search engine optimisation for McMillan’s clients. Chris can build or refresh websites for companies or create dedicated websites for particular projects.

Chris has over a decade's experience in website creation and digital marketing. He owns Hello Business, a freelance project he established in 2010, and has worked with a wide range of companies, implementing cross-channel digital strategies to ensure companies are best-placed to own the conversations surrounding their brand or project online.

He's passionate in ensuring that clients receive clear, actionable advice on how they can most effectively improve the online presence of their business.